OpenAI launches ChatGPT for Finance with Morgan Stanley

OpenAI just launched a ChatGPT built for banks, designed with Morgan Stanley and Evercore and stuffed with Wall Street data the company hosts itself. There is no public list price, and design partners are not the same thing as named paying customers.

A 10 September product post introduces ChatGPT for Financial Services, also called ChatGPT for Finance. OpenAI frames it as a ChatGPT Work experience tailored for eligible financial institutions, not a new model drop and not a consumer App Store app. Nick Turley, OpenAI's vice president and head of ChatGPT, told Fortune it is a distinct offering from ChatGPT Work, even if many features derive from it.

The early focus is investment banking and equity research. Those firms flagged reliable data access and high-quality artifact creation as the main pain points. The workspace runs on GPT-6 Astra, the same model family that recently forced a pause in ChatGPT Pro sign-ups.

Built-in premium data from Daloopa, PitchBook, LSEG News, and Crunchbase is indexed and hosted by OpenAI, so outputs can carry granular citations back to those sources. Fortune reported that firms can also connect existing subscriptions such as Bloomberg or FactSet.

Outputs include research, models, pitch materials, Excel, PowerPoint, and simple web dashboards. Access and data connections are centrally managed under ChatGPT enterprise security and governance. Sample slides in the Fortune briefing took about 10 minutes. Users can pick high, medium, or low effort, which trades output quality for token cost.

Turley told Fortune this is "the canonical product we are hoping the industry adopts" for large banks. Banks need a ChatGPT Enterprise account, and only eligible institutions that clear sales with OpenAI get in. OpenAI has not published a roster of who qualifies.

Anthropic has offered Claude for financial analysis since July 2025. OpenAI is now selling another commercial surface after ChatGPT Ads hit a $1 billion run rate. The workspace is live for whoever sales lets through. The price is still a conversation.

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